A new hotel concept challenging the status quo by providing a resort wellness experience as a lifestyle brand.
ai3 added flexibility, comfort and personality to these areas by replacing outdated task-oriented furnishings with eclectic, multi-functional pieces that can shift easily from day to night.
Combining the charm of nostalgia with fresh and approachable elements, ai3’s design is synonymous with the Mount Vernon community.
Taking cues from the rich industrial history of Hattiesburg, ai3’s design inspiration for the Hotel Indigo began with the circular growth of the long leaf pine, a metaphor for the expansion of the Hub City itself.
To use the strength of Hotel Indigo’s “Neighborhood Story,” the team developed a story no other hotel in Nashville is capable of telling, a story outside of their lobby windows.
Immediately upon entering the Hotel Indigo Orange Beach, guests are greeted by a trio of installations that evoke the magnitude of the Gulf.
The design of the new Hotel Indigo will tell a unique story about the neighborhood’s industrial past to its artful present, and drawing inspiration from the railroad in between.
Intent on blurring the lines between functional areas, ai3 saw the potential to make spaces less formal and to encourage a more casual atmosphere.
ai3's design optimizes the space available, allowing the Hub to transition from day to night.
